Fintech App Achieves 200k Downloads
See how we helped MoneyWise Finance achieve remarkable results through strategic digital marketing.
CLIENT
MoneyWise Finance
INDUSTRY
Fintech
PROJECT DURATION
12 months
The Challenge
MoneyWise Finance launched a new personal finance app in a crowded market. They needed to drive significant user acquisition and brand awareness with a limited initial budget, competing against established industry giants.
Our Solution
We designed a multi-channel user acquisition strategy focused on cost-effective growth channels and viral loops. Our approach included: 1. **App Store Optimization (ASO)**: Optimized app store listings with high-converting visuals and keyword-rich descriptions. 2. **Influencer Marketing**: Partnered with micro-influencers in the personal finance space to review and recommend the app. 3. **Content Strategy**: Created educational financial content that addressed common user pain points. 4. **Paid Social Campaigns**: Ran highly targeted video ads on Instagram and TikTok showcasing the app's unique features. 5. **Referral Program**: Designed an in-app referral system to incentivize users to invite friends.
Results
200k+
Total app downloads
$1.85
Cost per install (CPI)
85k
Monthly active users
4.7/5
App store rating
`We were blown away by the results. Achieving 200,000 downloads in our first year exceeded our most optimistic projections. AMSDigital was a true partner in our growth.`
David Miller
CEO, MoneyWise Finance