Healthcare Provider Increases Appointments by 75%
See how we helped Wellness Medical Group achieve remarkable results through strategic digital marketing.
CLIENT
Wellness Medical Group
INDUSTRY
Healthcare
PROJECT DURATION
12 months
The Challenge
Wellness Medical Group, a regional healthcare provider, was seeing a decline in new patient appointments. Their outdated website was difficult to navigate on mobile devices, and they had limited visibility in local search results for key medical services.
Our Solution
We executed a complete digital transformation strategy starting with a new patient-centric website. Our approach included: 1. **Website Redesign**: Built a fast, mobile-responsive website with intuitive navigation and easy appointment booking features. 2. **Local SEO Campaign**: Optimized for 'near me' searches and specific medical service keywords in their region. 3. **Content Marketing**: Published health education articles to build trust and authority in their specialized fields. 4. **Reputation Management**: Implemented a system to encourage satisfied patients to leave positive reviews. 5. **PPC Advertising**: Ran targeted paid search campaigns for high-value service lines.
Results
115%
Increase in organic traffic
75%
Growth in online appointments
40%
Reduction in bounce rate
350%
Return on investment
`Our new website is beautiful and easy to use, but most importantly, it's bringing in new patients every day. The AMSDigital team truly understands healthcare marketing.`
Dr. Emily Wong
Medical Director, Wellness Medical Group