Nonprofit Increases Donations by 120%
See how we helped Global Impact Foundation achieve remarkable results through strategic digital marketing.
CLIENT
Global Impact Foundation
INDUSTRY
Nonprofit
PROJECT DURATION
9 months
The Challenge
The Global Impact Foundation was facing donor fatigue and declining contributions. Their traditional fundraising methods were becoming less effective, and they struggled to engage younger donors through digital channels.
Our Solution
We modernized their fundraising approach with a compelling digital storytelling strategy and optimized donation flows. Our approach included: 1. **Website Optimization**: Simplified the online donation process to reduce abandonment rates. 2. **Social Media Campaigns**: Created emotional, impact-driven video content for social platforms. 3. **Email Marketing Automation**: Segmented donor lists to send personalized updates and appeals. 4. **Peer-to-Peer Fundraising**: Implemented tools allowing supporters to run their own mini-campaigns. 5. **Transparency Reports**: Created digital impact reports showing exactly how donations were being used.
Results
120%
Increase in online donations
45%
New donor acquisition
32%
Email open rates
88%
Recurring donor retention
`AMSDigital helped us connect with a new generation of donors while reinvigorating our existing base. The increase in funding has allowed us to expand our aid programs significantly.`
Sarah Jenkins
Director of Development, Global Impact Foundation