Boosting E-commerce Sales by 145%
See how we helped RetailGiant Co. achieve remarkable results through strategic digital marketing.
CLIENT
RetailGiant Co.
INDUSTRY
Retail / E-commerce
PROJECT DURATION
6 months
The Challenge
RetailGiant Co., an established e-commerce retailer with over 5,000 products, was struggling with declining sales and poor online visibility. Despite having a quality product range, their website was underperforming, with high bounce rates, low conversion rates, and declining organic search rankings.
Our Solution
We implemented a comprehensive digital marketing strategy focused on website optimization, search engine visibility, and conversion rate optimization. Our approach included: 1. **Technical SEO Audit & Implementation**: Resolved critical technical issues impacting crawlability and indexing. 2. **Content Strategy & Optimization**: Revamped product descriptions and category pages with keyword-optimized content. 3. **PPC Campaign Restructuring**: Developed highly targeted Google Ads campaigns with optimized product feed for Shopping ads. 4. **User Experience Improvements**: Redesigned key user journey touchpoints to reduce friction in the purchase process. 5. **Conversion Rate Optimization**: Implemented A/B testing on product pages and checkout flow to maximize conversions.
Results
185%
Increase in organic traffic
4.8%
Improvement in conversion rate
145%
Growth in e-commerce sales
680%
Return on ad spend (ROAS)
`The AMSDigital team transformed our online presence and significantly boosted our revenue. Their strategic approach and attention to detail made all the difference in our e-commerce performance.`
Sarah Johnson
E-commerce Director, RetailGiant Co.